Nicole Rodríguez
Spanish K-6
ADVANCING DESIGN INNOVATION STRATEGIES TO GIVE AN ESTABLISHED BRAND A COMPETITIVE EDGE
Art Direction
Design
The client's top leading products—the Spanish K-6, Spanish 7-12, and Social Studies K-6 textbooks—were scheduled for their 3rd editions, all in consecutive years. The plan was to launch these new editions under a fresh sub-brand called Aprender Juntos (Learn Together) to distinguish them from the older versions and rebrand them. The team faced several design challenges with these innovative series: creating a cohesive visual identity with common elements across all subjects, while catering to different age groups; designing and integrating specialized workbooks for each subject; and, for the first time, developing products suitable for both classroom and virtual learning environments, addressing current school needs.
Components Designed: 33
Words included in the Vocabulary Workbooks for this level: 92



A UNIFIED VISUAL IDENTITY ACROSS 3 SERIES, 3 SUBJECTS, AND 3 AGE GROUPS – ELEMENTARY SCHOOL SPANISH
As I took on the role of lead designer at the start of this series, one of my first recommendations was to emphasize the importance of integrating graphic elements into the research stage. This research provided a framework for developing each brand system and incorporating teachers' recommendations on learning processes and how graphic resources can synthesize or reinforce lessons and understanding. Graphic innovation in service of content became a distinguishing feature of this series.

















