Freelance Art Director + Designer Ediciones SM Publisher

2018 - Present

Senior Designer Ediciones SM Publisher

Lead design and execution of product brand solutions across a range of company print properties.
Steer the creative direction and execution of select projects.
Oversee the quality assurance of printer’s proofs and approvals on all materials.
Ensure all photography followed strict branding standards.

2012 - 2018

Define design and brand systems, maintain standards and oversee execution
of over 15 textbook series and all corresponding components simultaneously for over 6 years.
Lead the design and execution of product brand solutions across a range of company print properties, both in-house and out-sourced projects.
Assist, co-manage and mentor in-house team of 5 creative professionals (including remote staff).
Maintain knowledge on new and competitor products coming into the market.
Participate in cross-departmental meetings with publisher, editors, production, marketing, and sales in the pitch, scope, development and progress of projects.

2006 - 2012

Steered the creative direction and executions of all print titles and marketing collateral.
Assisted in streamlining workflow in hand with editorial and production departments in order to reduce late closing of titles and projects.
Assist, co-manage and mentor in-house team of 5 creative professionals (including remote staff).
Maintain knowledge on new and competitor products coming into the market.
Participate in cross-departmental meetings with publisher, editors, production, marketing, and sales in the pitch, scope, development and progress of projects.

2005 - 2006

Designed and positioned editorial layouts and in-house images including photo montages, spot illustrations, and infographics for one of the leading newspapers in Puerto Rico.

2000 - 2004

Created in-house images including photo montages, spot illustrations, and infographics for the largest regional newspaper north and west of Puerto Rico.
Trafficked editorial pages between art department and vendors.
Developed visual concepts and mock-ups for client-related material.
Color corrected and retouched photos for pre-press.
Handled press checks to ensure quality control.

Courses: Design Thinking, Information Visualization, Gestalt Psychology and Web Design, Become a UX Designer from Scratch

MA in Graphic Communication (Branding, Printed & Interactive Media)

BA in Communications, Visual Arts Major

Contact

Tel. - 787.225.6364