Experience

Freelance Art Director + Designer Ediciones SM Publisher

2018 - Present

Senior Designer Ediciones SM Publisher

  • Lead design and execution of product brand solutions across a range of company print properties.

  • Steer the creative direction and execution of select projects.

  • Oversee the quality assurance of printer’s proofs and approvals on all materials.

  • Ensure all photography followed strict branding standards.

2012 - 2018

  • Define design and brand systems, maintain standards and oversee execution
    of over 15 textbook series and all corresponding components simultaneously for over 6 years.

  • Lead the design and execution of product brand solutions across a range of company print properties, both in-house and out-sourced projects.

  • Assist, co-manage and mentor in-house team of 5 creative professionals (including remote staff). 

  • Maintain knowledge on new and competitor products coming into the market. 

  • Participate in cross-departmental meetings with publisher, editors, production, marketing, and sales in the pitch, scope, development and progress of projects.

Designer Ediciones SM Publisher

2006 - 2012

  • Steered the creative direction and executions of all print titles and marketing collateral.

  • Assisted in streamlining workflow in hand with editorial and production departments in order to reduce late closing of titles and projects.

  • Assist, co-manage and mentor in-house team of 5 creative professionals (including remote staff). 

  • Maintain knowledge on new and competitor products coming into the market. 

  • Participate in cross-departmental meetings with publisher, editors, production, marketing, and sales in the pitch, scope, development and progress of projects.

Designer Primera Hora Newspaper

2005 - 2006

  • Designed and positioned editorial layouts and in-house images including photo montages, spot illustrations, and infographics for one of the leading newspapers in Puerto Rico.

Designer La Estrella de Puerto Rico Newspaper

2000 - 2004

  • Created in-house images including photo montages, spot illustrations, and infographics for the largest regional newspaper north and west of Puerto Rico.

  • Trafficked editorial pages between art department and vendors.

  • Developed visual concepts and mock-ups for client-related material.

  • Color corrected and retouched photos for pre-press.

  • Handled press checks to ensure quality control.

Education

Interaction Design Foundation

Courses: Design Thinking, Information Visualization, Gestalt Psychology and Web Design, Become a UX Designer from Scratch

University for the Creative Arts Surrey, UK

MA in Graphic Communication (Branding, Printed & Interactive Media)

Universidad del Sagrado Corazón San Juan, PR

BA in Communications, Visual Arts Major

Contact

Email - iconographique@gmail.com

Tel. - 787.225.6364

iconographique@gmail.com​  |  787.225.6364

© 2020 by Nicole Rodríguez | All images © 2020 Ediciones SM