Nicole Rodríguez
Spanish 7-12
ADVANCING DESIGN INNOVATION STRATEGIES TO GIVE AN ESTABLISHED BRAND A COMPETITIVE EDGE
Art Direction
Design
The client's top leading products—the Spanish K-6, Spanish 7-12, and Social Studies K-6 textbooks—were scheduled for their 3rd editions, all in consecutive years. The plan was to launch these new editions under a fresh sub-brand called Aprender Juntos (Learn Together) to distinguish them from the older versions and rebrand them. The team faced several design challenges with these innovative series: creating a cohesive visual identity with common elements across all subjects, while catering to different age groups; designing and integrating specialized workbooks for each subject; and, for the first time, developing products suitable for both classroom and virtual learning environments, addressing current school needs.
Components Designed: 30
Words included in the Vocabulary Workbooks for for this level: 1110
A UNIFIED VISUAL IDENTITY ACROSS 3 SERIES, 3 SUBJECTS, AND 3 AGE GROUPS – MIDDLE AND HIGHSCHOOL SPANISH
As students progress to middle and high school levels, their textbooks should evolve with them. While these books continue the legacy of the elementary Aprender Juntos (Learn Together) Spanish series, we opted to move away from previous design elements, such as the 'petal', to introduce more mature and sophisticated visual systems. This involved creating distinct designs for middle school and high school, including revamped logos, updated typography, tailored color palettes, new icons and section headers, as well as fresh covers, chapter openers, and page layouts.
