Savia Science

DEVELOPING A BRAND IDENTITY THAT INSPIRES CURIOSITY THROUGH SCIENCE EDUCATION WITHIN A LOCAL CONTEXT

Art Direction

Design

Faced with the challenge of improving the market positioning of a struggling Science textbook series with declining sales and low school adoption rates, I oversaw the development of a vibrant new brand system. This initiative aimed to ensure the successful launch of new products, boost school adoptions, and enhance both industry and brand recognition. The rebranding needed to appeal to existing users familiar with the client's products while also attracting potential new adopters. Most importantly, the client needed to be perceived as an innovator in their industry, standing out from competitors.

Components Designed: 56

Science Textbook Users in Target Market: 101K

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INNOVATION THAT ENGAGES TEACHERS AND INSPIRES STUDENTS

We completely overhauled the design of our series for primary school teachers and students (grades K to 6), resulting in a new brand system with updated typography, a refreshed color palette, an original icon set, and comprehensive brand guidelines, all clearly conveying 'Science' at every level.

TEACHING AND LEARNING SCIENCE SHOULD BE FUN AND ENGAGING!

We collaborated closely with the Editorial Department to create an engaging content layout and page design emphasizing images and infographics while maintaining a balanced distribution of texts and activities. I developed and oversaw the implementation of this comprehensive visual language, including layouts, titles, headers, themed sections and backgrounds, and styles for illustrations and infographics.